Messenger Marketing is the latest in online digital marketing. And still in its infancy.

This conversational marketing strategy is based on how people want to interact nowadays. It gives the target audience the option of choosing where the conversation takes place. No wonder why there are lots of messaging app on the rise.

To name a few: there’s Facebook Messenger, WeChat, Viber, SnapChat, GroupMe, WhatsApp. Instant messaging is so popular in this generation. Even Instagram released its own messaging app called “threads”.

But do you know what is the most downloaded messaging app? It is Facebook Messenger! And on the category of the most download iOS, the FB Messenger App ranked second – behind of the main Facebook app.

Here is Facebook latest statistics:

1.59 billion daily active users on Facebook on average for June 2019

2.41 billion monthly active users on Facebook as of June 30, 2019

More than 2.1 billion people use Facebook, Instagram, WhatsApp, or Messenger every day on average

I have no doubt, Facebook Messenger Marketing will become the #1 in marketing channel in the years to come.

Now, let’s answer some questions on how Facebook Messenger Chatbot can help your business:

What is a Messenger Chatbot?

A bot or chatbot is a computer program to carry out automated responses. It uses a messaging platform interface and integrated into a website, applications, or instant messaging app such as Facebook Messenger.

What can Messenger Bot do?

Messenger bot provides instant engagement with your audience. You are thus making it a powerful tool for customer service, marketing, and sales. The bot replies with pre-programmed automated responses to your customer’s questions. It’s beneficial when you are not available online to answer all inquiries. The bot spots the keywords. And, it gives a pre-determined answer using a messaging platform such as ManyChat.

Why should I use Facebook Messenger Bot for my business?

Bots provide basic answers to your customer inquiry. And you can also pre-program the questions that will help you know more about the user — thus allowing you to pre-qualify your leads.

You can use bots to broadcast messages, help build your email list, generate leads by delivering lead magnets. You can also run Facebook ads using the FB messenger bot.

Is Facebook Messenger marketing better than Email marketing?

Facebook Messenger showed to have high engagement rates.

Messages sent over a messenger has an open rate of 80% or more. And it has a click-through rate higher than 30% compared to Email. The average Email open rates were 5.9%-18.8%, and the average click-through rates were 0.4%-2.1%

Should I replace my email marketing with Facebook Messenger marketing?

Messenger marketing is not here to replace email marketing. Combining the two marketing strategies will allow you to experience significant benefits. It gives customers the flexibility to choose how to communicate with you.

Why should I use ManyChat vs. Facebook messenger automated responses?

Using ManyChat allows you to put customize questions related to your business. And you can decide on what you’d want your messenger bot to achieve. You can easily plan your marketing strategy using ManyChat growth tools.

Can I use messenger chatbot on a website?

Yes. You can use messenger marketing on your website using ManyChat growth tools.

Can I build my own Messenger Bot using ManyChat?

Yes, you can build your bot. There’s no better time to start your ManyChat Messenger Marketing than now! If you’re interested to learn on how to build your own messenger bot, send an email to alena@focalpointmatters.com.

I’m not tech-savvy, is there a way I can have my own messenger bot?

Yes, you can build your own messenger bot even if you’re not tech-savvy. However, the learning curve may take longer.

For entrepreneurs who can’t find time to build messenger bot, I can build-a-bot for you. And it would be customized to your business goals. Click here to learn more.