Are you a concierge Physical Therapist who feels like you’re always hustling to attract and get new patients? If so, you’re not alone. 

 You’ve built up a successful PT private practice so you’d have more freedom. Yet, you’re noticing that you’re working harder and harder to keep things going. You’re hustling non-stop, and it’s starting to take a toll. Sound familiar?

 If you’re ready to break out of the hustle-and-grind mindset, read on. These Physical Therapy marketing tips will help you attract more patients. These tips are easy to put in place and will make a big impact on your bottom line.

Ready to get started? Let’s go!

These are five Physical Therapy Marketing Tips so you can start enjoying your business (and your life) again while growing your practice.

Tip number 1 — Evaluate your current marketing strategy.

 Are you feeling busy marketing your business but not seeing the results you want?

As a private practice owner, marketing is essential to keeping your business afloat. You’re always looking for new and better ways to market your services. You may feel like you’re hustling to get new patients in the door all the time. But what you may not realize is that your marketing is wasting your time, energy and money. 

One of the best Physical Therapy marketing tips to fix this problem is not by working harder. But rather, take a step back and check your current marketing strategy by doing the following.

• Take time to identify what is and isn’t working.
• Make necessary but little changes based on your findings.
• Then, focus on those marketing strategies and tactics that are most effective.

Tip number 2 — Know your ideal patient.

You’ve tried a million different marketing strategies, but nothing seems to be working. If that sounds like you, then it’s time to take a closer look at who is your ideal patient.

The first step to knowing your ideal patient is to define who is your perfect patient. Now, let me ask you, Who is your ideal patient? – This may seem like a simple question, but it’s one that many PT private practice owners struggle with. Answering this question will help you attract more of the patients you want to see.

Here are a few questions to ask yourself when trying to identify your ideal patient:

• What type of person do you enjoy working with the most? What age group do you prefer treating? Do you prefer treating athletes, pregnant women, children, or seniors?

• What challenges are they facing? What problems are keeping them awake at night?

• What solutions are they looking for? What will make them happier?

Once you know who your ideal patient is, marketing becomes so much easier (and more fun!). You can start targeting them with your marketing efforts.

DISCLOSURE: This post may contain affiliate links, which I may earn compensation when you click and purchase through my links, at no additional cost to you.

Tip number 3 — Use social media to reach and connect with more people.

Social media is a great way to reach more people with your marketing message.  By creating profiles and pages, you can connect with potential clients online.

You can also use social media to build relationships with current clients. Also, social media can help you stay connected to the latest industry news and trends. When used correctly, social media can be a powerful marketing tool. Social media marketing is a must-have skill for every business owner and entrepreneurs.

Do you feel that social media is a waste of time to market your physical therapy private practice? There are many Physical Therapy marketing tips to make your social media effective. And it doesn’t have to be complicated.

If you feel that you’re too busy for social media then simplify your social media! Utilize strategies that will work well to who you are on how you do things; and to your business level so that you can get things done. You can learn more about Make Your Social Media Simple (MYSMS) here.

As a Physical therapist, you’re busy seeing patients and documenting their care. Though social media can be a great way to attract new patients, it’s hard to find the time to post regularly. And, you may not have time to keep up with posting marketing content for people to know more about your business. Luckily, there are ways to solve this issue so that you don’t have to worry about it every day.

One solution is to schedule your posts in advance using a tool like Metricool and SmarterQueue. This way, you can set aside some time each week to write and schedule content. And feel relaxed knowing that your social media channels will be updated automatically.

And if you’re someone who wants to use social media but you don’t know what to post, here’s 90 social media post ideas for you.

This list of creative post ideas will help you keep your social media accounts active and interesting. Grab your free copy today!

Tip number 4 — Make it easy for people to contact you and learn more about your services.

The Physical therapy marketing tips below will help increase your patients. Whether you’re starting up or in the business for a while, it’s important for people to easily learn about your services.

Below are Physical therapy marketing tips that will help you with patient acquisition too. 

• Make sure your contact information is easy to find on your website.
• Respond promptly to inquiries.
• Make yourself available for potential patients to book consultations soon.
• Offer free assessments or guides to showcase your expertise. You can create the free guide using Canva for designing, and deliver it automatically to your potential client’s email when they opt-in by using an email service provider such as ConvertKit.

Implementing these Physical therapy marketing tips will help you connect with more potential patients and increase your clinic’s bottom line.

Tip number 5 — Celebrate your success!

Celebrating your success is a great way to stay motivated and keep up your marketing efforts. It will also help you learn from your mistakes so that you can be even more successful in the future.

When you achieve a goal, take some time to reflect on what you did well and what you could improve on. Then, pat yourself on the back and enjoy your accomplishment!

When you take the time to celebrate your success, it will show potential clients that you’re confident in your abilities. This will make them more likely to use your services. So, don’t forget to celebrate your successes. And, make sure to share them with your followers on social media!

CONCLUSION

Private practice owners or concierge Physical therapists often feel busy marketing their business. They visit physicians, attend networking or handing out business cards left and right.

Yet, there are other ways to market your services that you can explore. Here are 5 Physical Therapy marketing tips to help you.

1)  Evaluate your current marketing strategy.

2) Know your ideal patient.

3) Use social media to reach and connect with more people.

4) Make it easy for people to contact you and learn more about your services.

5) Celebrate your success.

With these Physical therapy marketing tips, you can market your private practice more effectively. And it will help you stop hustling and start attracting the patients you really want.

Now, your turn. Leave a comment below on what marketing tips or techniques you’d like to add to this list. 

If you’re a PT, OT or SLP practitioner who is looking for a community of like-minded and kind-hearted health entrepreneurs, I invite you to join my private Facebook group.

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